A new survey found that less than one-third (29%) of insurance customers are satisfied with their current providers. At the same time, the number of customers who believe that most insurance carriers are the same in terms of their products and services jumped 50% in the last year, to 21% in this year’s survey from 14% in a similar survey last year. The survey is based on Accenture’s Global Consumer Pulse Research, which included more than 13,000 P&C and life insurance customers in 33 countries. The survey also showed only one in four (27%) has a high estimation of their insurance providers’ trustworthiness, and nearly one in four (23%) said they would consider buying insurance from online service providers, including technology giants.
